CASE STUDY

Business case and policy paper for new primary health model of care

An evidence-informed business case to help the Health Equity Coalition to define a primary care model for those most in need.
company
Health Equity Coalition
COMPLETED
2025
SECTOR
Primary Healthcare
People experiencing homelessness, complex social needs, and circumstances that make accessing primary health care harder than it should be. The Health Equity Coalition, a collaborative of community-based health and social service organisations, decided to do something about it.

They came to Ethicol to help them imagine and design a new Model of Care, one built specifically for the people the existing system too often leaves behind.

The work was genuinely collaborative from the start. Member organisations of the Coalition came together through a structured series of workshops, bringing their frontline knowledge into the design process.

Ethicol worked alongside the Coalition to translate that collective thinking into something operational. Service components, client pathways, workforce considerations, governance structures, funding options, sustainability strategies, and risk planning were all worked through in detail, grounded in both the evidence and the lived reality of the communities being served.

Ethicol developed a comprehensive business case, articulating the rationale for the new model, quantifying the potential impact, and setting out the resources needed to bring it to life.

The final outputs, a cohesive evidence-informed Model of Care alongside a business case and policy advocacy document, gave the Health Equity Coalition the tools to seek funding, make the case for system reform, and move toward a model of primary health care that actually reaches the people who need it most.

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