Qualitative Analysis

WITH ETHICOL

Qualitative analysis that keeps people's voices at the centre

Deep insight

Numbers tell you what happened; this tells you why, and what it meant to the people who experienced it. We code, interpret and synthesise focus group and interview data carefully, staying faithful to what participants said while drawing out what it means for your decisions. The analysis holds up to scrutiny from sophisticated audiences without flattening people's words into bullet points that lose the voice.

Insight that comes from really listening.

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Analysis that informs policy and practice

When the findings need to feed directly into policy or practice, we use a structured framework approach that organises qualitative data against the questions decision-makers are asking. The conclusions are practice-ready and policy-relevant, so the analysis informs action rather than sitting in a report.

Qualitative evidence ready to inform policy and practice.

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The story behind your data

We identify the themes that run across your qualitative data using a transparent, repeatable method – so you can see how the patterns were arrived at, not just what they are. The result explains not only what happened but why, and what it meant to the people who experienced it.

Clear patterns you can trace back to the evidence.

What we can do together

including:

Focus group analysis

Rigorous analysis that honours what participants said and draws out what it means.

Thematic analysis

Systematic identification of patterns across qualitative data, transparently conducted.

Interview analysis

Careful coding, interpretation, and synthesis of interview data.

Framework analysis

Structured qualitative analysis for policy-relevant and practice-focused conclusions.

Another Success Story

Social impact framework and impact measurement tool

A practical social impact measurement framework giving yourtown a clear way to track and demonstrate impact.

Read their story

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